It’s important to make it as easy as possible for subscribers to sign up to your newsletter. There are plenty of benefits to having an author newsletter, and they’re all worth the bit of extra work it takes to establish one. For example, if you’re a fiction writer, offer an e-book of your short stories. How you can implement a newsletter; What they should include to keep readers invested; Benefits of school email newsletters. These readers already like your work. There’s a lot involved in being an author these days, and an awful lot of it doesn’t have a thing to do with actual writing! Schedule print newsletters to leaders every 90 days, and email newsletters to your audience every 30 days. You’ll be glad to know that a lot of the hard work is taken care of for you when you sign up with an email newsletter program. Your author newsletter needs to go out on a regular schedule, but be warned: emailing subscribers too regularly could see you landing in the ‘spam’ folder, or have people’s fingers inching towards that ‘unsubscribe’ button. Newsletters can be produced in several formats. How to Start a Newsletter. Share with us in the comments! One of the most exciting benefits you can offer to newsletter subscribers is access to exclusive reveals for your books. But what do you write in order to keep the newsletter fresh and engaging? These elements apply regardless of whether you're creating an email or print version. Once you’ve created a personalized template to match your branding, save it and use the same one every month by simply switching out the content. Let people know what sort of things they’ll be in for if they sign up, and make it sound as enticing as possible – think sneak peeks at book content, insider info, bonus items, writing updates and so on. We’ve put together this resource of many great author email newsletter ideas of what to include. With all the spam arriving in our in-boxes every day, there are a few things you can do to make sure people who have subscribed to your newsletter don’t unsubscribe. Author newsletters are a great way to reach out to your readers on a regular basis and interact with them in various ways. How do I get people to sign up for my newsletter? So there you have it – everything you need to know about creating an author newsletter. Let your subscribers know what author events you have coming up, such as book launches, talks and other appearances. If you team up with other writers, you can have them send a similar version of this newsletter to their own subscribers. So a ‘What I’ve been reading’ segment can be a really useful and relevant inclusion in your newsletter. ‘You’re telling me I need to add another online element as well as a website, a Facebook page, Twitter and Instagram accounts, Pinterest boards…?!’. They’re also a great enticement for new subscribers to sign up. To create this article, 37 people, some anonymous, worked to edit and improve it over time. It’s not just bad email etiquette; it could also be illegal, depending on the spam legislation in your country. ‘Wait a minute,’ you’re probably thinking. Create a contest. Share subscription links whenever you participate in FB parties, guest blog, etc. An author newsletter can be one of the most powerful tools in your book marketing toolkit but it isn't always easy to create enticing content. Here are some ways to attract people to sign up: Add a subscription link to your FB author page, the sidebar of your website, in the author bio included in your books, basically anywhere users might find you. So how often should your newsletters go out? You can also add your two cents about what you love and hate about author newsletters here. Draw on your own areas of interest and expertise to diversify the content you’re offering. (It’s legally required. ). A few programs, including MailChimp, are free until you reach a certain number of subscribers. Remember to keep promoting your newsletter even after you’ve sent out the inaugural issue. Canva Pro users are able to create brand kits, useful for saving a specific brand color palette, logos and fonts which you can apply across all your designs. How to Create a Newsletter Design in 7 Steps. Once you’re all set up with a mailing list provider, create a sign-up landing page using their platform. It’s not just a place to recycle old blog posts, but is an e-mail filled with new content from one of their favorite writers: you. We specialize in sophisticated, unique illustrated book design. No matter what design you choose, make sure it’s easily viewable on smart phones as well. Including a shout-out to a fellow indie author and directing people towards their books is great indie author karma, and basically just a cool thing to do. While your main articles can go in the central column, consider adding a sidebar as well. We’ll talk more about these below. It’s no secret that email remains a valuable marketing tool in the business world, where a single dollar spent wisely can deliver an impressive return on investment of $42. Important note: NEVER add anyone to your email list unless they’ve signed up themselves or given you express permission to do so. An email newsletter is a virtual newsletter sent via email to … Most authors immediately think Amazon is the only place to sell a book. To get you started, check out these topic ideas and our tips on how to kickstart your writer’s blog. Read on to learn what an email newsletter is and how to create an effective one for your small business. With the right incentive, you’ll be amazed how many people will sign up for your newsletter. If you really want to keep people familiar with what’s going on with your books, a newsletter is for you. You’ll also want to include high quality images to add color and catch people’s eyes. If you have something to give away, or a price promotion, or a valuable collaboration, announce it in your author newsletter first. Newsletters can also be a fun way to interact with your readers, share upcoming news, and offer exclusive deals. Offer them something for free if they sign-up they won’t be able to get any other way. Let’s jump in and see what a good author newsletter should look like. To encourage people further, you might want to offer something in return for subscribing. You also need to keep your voice the same across all your platforms whether in your books, blog, social media, or newsletter. Newsletters are some of the greatest marketing tools an author has. You can choose from multi-columned formats to a main column with a sidebar, to one column only with all kinds of variations in between. Cover and title reveals are the most obvious option, but you might also like to offer additional sneak peeks with things like excerpts and ‘first looks’ at upcoming books. Perhaps the most important benefit is that regular email contact helps you create an additional connection with readers, beyond your books and your social media presence. People love freebies, and a little bonus might be what it takes to get them entering their email address. Amazon is great, but it’s by no means the only place to sell your book, especially if you’d like to capture more revenue than the paltry 30 – 70% Amazon gives you. Once you have your program all set up and your sending strategy in place, it’s time to create your first newsletter! How to set up your author newsletter. Make social videos in an instant: use custom templates to tell the right story for your business. You can still keep the regular engagement going by only mailing once a month. If you send it more frequently, readers feel like they’re getting spammed. Mastering your online author presence is something all modern writers need to learn how to do – especially those who are self-published. United States. A non-fiction writer can design a small workbook or worksheet to go with their text on personal finance or a set of questions for a book group. You can set this up easily in a template in your chosen newsletter program so it’s a permanent fixture in your newsletter footers. Choose a newsletter program to use Click to tweet. It’s all about balance. You must send a newsletter on release day. To do that, your newsletter format should be simple and easy to read, yet attention-grabbing. 616 votes - 76%. Susan Dennard’s author newsletter archive is an example of a good balance of content. I Need Coffee: How to Create an Author Newsletter That Isn’t Terrible. Try a simple A/B test on your subject line. Use this list of ideas to get you started and then come up with some of your own to suite your individual style: Mailchimp (or similar newsletter service) has a long list of templates and styles to choose from. With engaging content not available anywhere else and an easy way for your readers to share it, you can keep spreading the word about your books and start building your fan network. So! Begin a campaign on social media promoting your brand-new newsletter. What are some of your favourite author newsletters? Today we’re going to talk about the tech side of creating your author newsletter: the rules that email marketers gave to follow, how to choose the best email newsletter service for your needs, how to set up your signup forms and initial emails, and creating … There are lots of different things you can include in your newsletter depending on where you’re at in the publishing process and how interactive you want to be. If you don’t have any, perhaps just have a reminder section about upcoming important dates, such as book releases or even cover/title reveals as we discussed above. It could also be a great spot to feature your book covers. Silver Spring, MD 50. Unlike social media, newsletters can be sent over e-mail and by adding a newsletter to your platform, you will not be dependent on another website for your contact list. The easier you make it for people to subscribe to your newsletter, the more people you’ll have reading it. Even better news? Display social media links. ... which means that many of our articles are co-written by multiple authors. An important part of that platform and online presence is an author newsletter. Driving traffic back to your website/blog should be one of the main aims of your author newsletter. In this session, Ann will share with you her best tips, secrets, examples to help you create and write an email newsletter that gets real results today. 1. We all love getting book recommendations and discovering new authors – and who better to receive recs from than an author you already enjoy? So if you’ve read a book you enjoyed recently, be sure to share it with your subscribers! In addition to this, your author newsletter is one of the most valuable book marketing tools at your disposal. This should be easy to see – perhaps even appearing as a permanent sidebar or footer on every page of your site. You can also do throwbacks to past posts for those who might not have already seen them. Once you’ve picked a starting point, you can customize the look to your tastes, inserting places for texts and pictures, tailoring it to what kind of content you’ll be featuring. One of the big misconceptions about newsletters is that it needs to be a multipage “book” about you and your writing. When your first newsletter is ready to go, it’s time to drum up as many subscribers as possible before you hit ‘send’. The aim is to constantly build your subscriber base and increase your reach. We’ve talked before about the importance of building your author platform. Never give out your e-mail list to anybody else and assure your readers their information is kept private. include a sign-up form in an unmissable place on your author website, at the back of your e-books (add the URL in print books), in the footer of your emails, and anywhere else you can think of Be sure to include links to your most recent blog post/s in each of your newsletters. If you suspect that many of your readers/subscribers might also be writers themselves, take a leaf out of Susan Dennard’s book and include some writing advice and/or insight into the world of writing and indie publishing. You don't have to run a big business to create your own newsletter. Formats . I feel that your author newsletter is, or will, become one of the greatest marketing tools you own. The 4 Content Types When I first decided to start an author newsletter, […] Almost everyone uses email, making it a great tool to use to reach out to your audience. It’s also a nice way to show support for other authors. 49. Some ideas for bonus free content include: You might also like to run competitions or giveaways exclusive to your subscribers, where they can win a copy of your book or some literary ‘swag’. As an author and blogger, my personal favorite ecommerce solution is www.gumroad.com. Freebies, giveaways and exclusive bonus content are nice ways to reward the loyalty of your current subscribers. Your first port of call should be a subscription form on your author website. Calls for feedback. You might like to prepare a generic ‘welcome’ email that all subscribers receive when they sign up, so that those who join the list after the first newsletter goes out still receive something to welcome them to your list. However, it does come down to what suits you and your subscribers best. So! An email newsletter can serve an essential role in your overall marketing communications strategy if done right. People can be very choosy which e-mails they sign-up for so make sure yours is worth reading! The newsletter below is another good example of offering a box set to your subscribers. authors Create your first newsletter in minutes Our free plan includes access to the most important features including subscribe forms, landing pages, automation and more. But building relationships with your readers doesn't happen overnight; it … Once you do have the technicalities smoothed out of signing people up for your newsletter, post a link on twitter and Facebook, both your professional and personal accounts. E-mail newsletters have a far higher “open rate” and what you have to say reaches far more people. Once the offer is up and running, you can then tell people about the free sample when you meet them and if they like it, they’ll come back to buy your full-length books. In a sidebar you can post links to all the articles, recent posts on your blog, links to your website, and an online site where your books are sold. Test the waters and see what works – it could be that a slightly shorter newsletter every two weeks gets a better response than a longer monthly one. With, spend some time getting to know your way around it getting Started: newsletter Size and most! 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