Another biggie is using social media as a place to announce your own content and nothing more, without ever engaging in discussions or adding comments to the post that make your audience want to click or like or share. This entails creating content in one form and then reworking it several times in order to utilize that same information in other forms, as well. 18. The 18 Interview Questions We Ask. The best way to find out what type of content converts most effectively for you is to test, tweak, and test again until you find the right fit. Actually, I have recently open Seo Agency and I guess these questions will prepare me for tackling clients and also improve my services by questioning myself, like #35, My Agency website doesn’t have it. But spam filters are much more sophisticated now than they used to be, so one or two trip-ups usually won’t mean the end for you. There is no set answer to this question because you need to have a presence wherever your customers are – and different businesses have different audiences. The best way to grow an email subscriber list is to offer your audience an incentive in exchange for signing up to receive your emails. Or perhaps you’ve been let down by an agency and have vowed to be more careful the next time. To assist your digital marketing agency selection efforts, here are 7 essential questions to ask to help evaluate if an agency of your liking is the perfect match. The most important thing to remember about your From email address is to make it recognizable. Encourage audience engagement. All points in this posts are valid. If you have users opted into your email list, however, everyone on that list will receive that message. You’re sending something directly into each person’s inbox, where they definitely will see it! One thing is for certain – social media marketing is never free. What’s the ROI? 11. Is there a difference between B2C and B2B content marketing? So without further ado, here are the 60 most common social media marketing, email marketing, and content marketing questions we receive, answered just for you! How important is it to share my content on social media? We’ve come up with a list of 40 questions to ask before hiring a digital marketing agency. Despite the constant changes to Google’s algorithm, keywords are still important in content creation. But you don’t have to go far. Make sure you ask detailed questions about your candidate’s work history. 20. 14. If your emails aren’t getting opened, subscribers will never see your full marketing message – and if they’re opening them, but not clicking through to your site, your emails aren’t converting. A blog is one of those non-negotiables. Very good list, added to my favourites. This is another case for A/B testing. The sooner you get started, the sooner you’ll see results. How often should I send marketing emails? 7. 19. It’s no wonder that digital marketing is so effective. For some businesses, a newsletter is the way to go. But in general, fresh content should be posted no less often than twice a week. And they can, of course, tailor the questions to the specific services they need (for example, if they’re just looking for SEO and content marketing, they could focus their questions on these services). 15. I will remind of these in future. Not sure if you’re covering enough ground with your current list of questions? Our answer? Is guest blogging part of a content marketing strategy? Going to implement it now. 14. Great!! 1. There’s a time and a place for sales, and it’s not in your content. The main difference is forms depend on the client to provide full & … Can social media marketing really help my business? How can I incorporate big content into my content marketing plan? I hope you find value in future Leverage blog posts as well. What are the steps to developing a content marketing strategy? Facebook is the social media platform of choice for over a billion people worldwide. What are some common content marketing mistakes? The beauty of content marketing, as opposed to traditional marketing, is that communication is not one-way anymore. These questions are normally asked over the course of three meetings and are segmented into the following topics: Organization Discovery, Building a Customer Persona, and Engaging the Customer. Email marketing can seem like a deceptively simple task at first glance, but once you get into the trenches, it becomes clear that it’s anything but. No time to read the list right now? Ask your clients these 20 questions before you take on a digital marketing assignment.. “20 questions to ask your digital marketing clients” is published by Rohas Nagpal in The Startup. Answer questions. Digital marketing is one of the growing areas of online business, and it is expected to dominate in the coming years hence it will generate great job opportunities in Digital Marketing domain. Not sure if you’re covering enough ground with your current list of questions? I think it’s important for companies to do their due diligence before investing in marketing services, though. And be creative. 10. Guest blogging is one of the most effective and widely discussed methods of outreach, but social media can help your outreach efforts significantly, as well. From negative reviews on Yelp to customer complaints on Twitter, the way to influence your audience’s perception of your brand is to participate in the conversations and steer them in a direction you’re happy with. But it occurred to us recently that it might be helpful for us to put together a blog post answering some of the most common questions we get related to digital marketing. Yes, you’re right! It’s just a matter of deciding how much time and effort you can devote to creating content. One of the most effective types of content to post on social media is a link to a blog post. It’s not important – it’s essential. Ask Yourself These Questions When Evaluating a Digital Marketing Plan 1. Maybe you’re planning to hire a digital marketing agency for the first time. Bookmarked this thread for future reference. Keep reading for 5 must-ask questions to investigate before you make a decision. Contact us to learn more, and subscribe to our biweekly newsletter to have helpful marketing advice delivered to your inbox. 15. Is outreach an important part of social media marketing? Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them and helping them through the sales funnel. Without fresh blog posts being shared on a regular basis, you won’t have nearly as much to talk about with your fans, and you won’t be driving as much traffic to your site, either. A company’s social media activities don’t have to all come from the same place – but they do need to be coordinated, and that can be hard to do when each department is doing their own thing. Essential Questions to Ask Every New Digital Marketing Client We’ve created a checklist to help digital marketers successfully onboard new clients and kick things off the right way. 8. It will be supportive to anyone who utilizes it, including me. By placing a call to action in your email, specifically asking subscribers to “click here” or “shop now,” you’ll see a boost in your click-through rate. So, let's get to it. Do I need to send an email newsletter? Noncompliance with this law can be as high as $300 per email recipient. 16. 14. 3. The good news is, by using social media you have the opportunity to reach your specific audience in real-time. 3. How can I create content that converts? Does my company really need a blog for social media marketing? Develop a customer persona to whom your content should speak. Actually, statistics show that email reaches three times more people than Facebook and Twitter combined. An interviewer might ask this question to learn how you define success and to understand how much you have accomplished. There’s a lot of talk about the importance of becoming a thought leader – and with good reason. Your blog is very interesting, I appreciate. I have been wanting to start a website, and I’ve been looking for different companies. Your From line should either feature your company’s name, or an individual’s name, if you want to make it more personal – but it needs to be clear which company that individual is a part of, or subscribers will again be confused. Yes! Which social media platforms should my business have a presence on? How can content marketing make me into an industry thought leader? The purpose of this post is to give you a list of the key questions you should ask and the answers you should […], Your email address will not be published. Forbes, Businessweek, and Inc have all recognized her as one of the Top 30 under 30 entrepreneurs in the field of marketing. Videos are becoming more and more important in the world of social media marketing. 2. You are in great company! Where’s the happy medium? Receive all of this for FREE! As a tool for connecting a business with its customers, however, social media is vital to both. While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable industry content. Ask questions, and invite them to respond. Save it for later: We hope these questions will help you in hiring a digital marketing agency. Engage in conversations. As a general rule, weekends and mornings seem to be the times when more emails are opened – but since your audience may have different habits, it’s best to experiment and then use your own data to decide. How important are keywords in content marketing? Business owners realize they need this but generally don’t understand who, what where, or why they need this. Next, you could create an infographic illustrating the statistics mentioned in the ebook. Thanks for sharing your nice article. Ans: Be honest here. Success is measured using the same metrics you use for any other marketing activity: traffic, leads, and customers. The average person will only spend about 20 seconds reading an email, so use that as a guideline. Is short-form or long-form content better? With social media constantly evolving, this depends on variables such as the time and effort you’re putting into social media marketing management, your budget, your audience, your strategy, and whether you’re using paid ads or not. 5. How can I increase my click-through rate? Here are some Digital Marketing interview questions and answers that are common across all job profile levels: Q1) What attracted you to Digital Marketing industry? Not only does it demonstrate to your audience that you are enough of an expert in your field to be able to write an entire ebook or white paper about a subject, as opposed to writing only short and simple blog posts, but it also gives you a tool for attracting email subscribers. Whether you’re in the conversation or not, people will talk about you online, and there’s no way for you to “control” what they say. 17. Twitter has over 313 million users and is ideal for sharing your content and connecting with other influencers in your industry. Well, I read 90% of it. Everythin… It is a great place to share your credentials with the world, but more importantly, it’s the perfect place to interact with your audience online. A great range of useful questions here. There are certain obvious email marketing no-nos to avoid, if you want to stay out of the spam folder – things like mentioning Viagra or writing in all caps. I also agree with the previous comment to check out any reviews and recommendations. I agree, John. Content creation is content creation, whether it’ll appear on your site or someone else’s. Any valuable information, conveyed via any medium, can be considered content. If you have the resources to write that extra content, and the flexibility within your niche to divvy your subject matter up into segments, then by all means, yes! That’s a significant difference. And once you start producing content, constant tweaking of your strategy is in order, based on how successful each post is. The best way to stay out of the dreaded spam folder is to write not like a salesperson, but like a friend – the tone of your emails, and even the vocabulary you use, will automatically be different. What are some general tips for social media success? What are some common social media marketing mistakes business make? Yes and no. Yes and no. What type of social media content converts best? Newsletters usually feature several different pieces of content, such as recent blog posts and current specials. The goal of content marketing is to provide valuable, genuinely helpful information to consumers for free, in order to create a relationship with them based on trust, which eventually leads them to make a purchase. The two most important metrics for email marketing are the open rate and the click-through rate. 3. Download a copy of the E-Book by clicking here. Again, it’s a matter of experimentation and testing to see what your particular audience responds best to. Thank you for the helpful blog post. How can content marketing make me into an industry thought leader? Most definitely! Isn’t social media marketing taking the place of email marketing? Over 600,000 business leaders around the world get our content. How should we be using Facebook for marketing? These questions should drive your prospective digital marketing agency to elaborate. Once again, the answer to this question differs from business to business. LinkedIn has over 467 million users. On  Facebook, for example, each post only reaches a small portion of your users. Whether you’re spending your own valuable time on it, asking an employee to add it to their workload, hiring a social media employee, or outsourcing to a marketing firm, there is always a cost. How much does social media marketing cost? We can help with that. Which metrics should I be looking at? Everything, let it be about the services or any help regarding a particular matter, is available online. Did the industry’s reputation attract you? It should spell out exactly what you want subscribers to do, such as, “Click here to download our report.”. Think about it. And blogs are certainly one of the easiest and most effective means of content marketing available. 12. Using LinkedIn Groups, you can answer questions and contribute to discussions in order to demonstrate your industry thought leadership as well as your willingness to help others generously. Good point! Sending differing messages causes more confusion to customers than anything else – consistency is key. First, determine who your target audience is. Glad you found it useful. What is the best day and time to send my marketing emails? Just like question #5, this one depends on your audience. Other research shows that long, in-depth, detailed posts are best at converting. Answer why you applied for this job in the first place? Whatever the case, when hiring a digital marketing agency it’s important to do your homework and ask the right questions to make sure you find the right partner that will help your business succeed. Content creation does need to be ongoing, but there are ways to streamline and simplify the process. It’s important to remember, however, that ROI doesn’t have to mean revenue. B2C content, on the other hand, is usually more conversational, and the topics have a little more free range. […] proven track and asking the right questions. Taking “control” of your brand isn’t really possible anymore, thanks to social media. This article is really helpful for a business owner. It can be tempting, but you’ve got to resist that temptation. Digital Marketing Services (How to Pitch Your Presentation) PPC Management (44 Great Niches To Target) SEO Clients (17 Vital Questions to Ask Prospects) SEO Sales Pitch Script (View Example Sales Script) Get PPC Clients (Ultimate Guide to Finding & Selling) So give your new digital marketing efforts some time to take effect, and then look for an overall uptick in sales. It can, but it can also mean meeting other objectives, such as getting new leads, increasing email subscriptions, or even boosting customer satisfaction. Some studies seem to suggest that short and sweet is best – that consumers want to skim a short blog and be able to get the message quickly. You may not need a lesson on voice and tone (or many other topics posed throughout the questions on this list) but what you do need is for your potential agencies to expound on their thoughts and feelings, their theories and philosophies on everything they claim to offer. By offering a piece of big content as an incentive to join your email list, you ensure that you have access to an audience interested in your content…and your company. By Julie White and Scott Schablow, Hip Brand Group. Writing blog posts that are overly salesy, or that promote the company and its products excessively, is a big no-no. That said, content marketing is vital in the conversion process since each page of your website and each informative blog post or white paper plays a distinct and definite role in convincing visitors to buy. I’m glad the questions in this post can be useful for both agencies and businesses looking for a digital marketing partner. How do I get people to read my content? That’s a LOT of questions! Here at Zen Media, we often get questions from businesses about online marketing, and we do our utmost to answer every one. This means working with the marketing team, any supporting teams (such as programmers), and any vendors to launch campaigns on time and on budget. Your tips seem very useful. By asking these questions right off the bat, you are one step closer to hiring the digital marketing agency that’s right up your alley. Very helpful blog post.. You’re welcome, Hannah! Building a relationship in this way before reaching out to ask for a guest blogging opportunity can boost your chances of success greatly – and when your audience sees that you regularly converse with other experts via social media, they’ll see you as an expert, too! 12. The ones who are constantly looking for new and exciting ways to create great experiences for their customers. Other than your company name, that’s all they have to help them make that split-second decision when they see your email in their inbox. We are working to apply these methods in an innovative way in Pulse Digital agency but your words give us instructions to do it differently Thanks. Instead of focusing on a company and its products or services, it focuses on the consumer’s needs first. Even if they don’t open it, they’ll still see the subject line and your company’s name each time you send an email, so you’re always communicating directly with your audience. Whatever the case, you know that when hiring a digital marketing agency, you need to do your research and ask all the right questions. A visitor may read a blog post and then see an update on social media, and then read a few emails, before finally deciding to convert. I think it’s good for agencies to be able to share SEO case studies showing competitive keywords they’ve ranked a site for as well as the results of that increased SERP visibility (e.g. That means writing to them as if they were a friend, or at least a real-life person, rather than sounding like a used car salesman. These are general digital marketing interview questions you can ask to better understand what base knowledge the candidate has. When hiring a digital marketing agency, you may have a lot of questions. The beauty of content marketing, as opposed to traditional marketing, is that communication is not one-way anymore. Provide valuable content freely, without getting salesy. 13. Though it can be tempting to jump right in and start writing a blog without much forethought, the only way to ensure that your content marketing will be effective is to take the time to create a strategy first. Marketing strategy must come before tactics and these 10 questions will help guide you through the process. And secondly, the email addresses found on lists like those are not high-quality leads, to say the least. But it’s also important to create evergreen content that will continue to attract visitors for months and even years. The answer to this question depends a lot on your particular audience. What’s engaging to teens will necessarily differ vastly from what middle-aged business professionals will find engaging. Unfortunately, it’s different for each business. How long does it take before I’ll start seeing results from social media marketing? Tailor your email structure to your unique audience, and see what works best through experimentation. 2. Maybe you’re planning to hire a marketing agency for the first time. By creating unique, original content, in which you demonstrate your expertise and answer questions consumers might have, you’ll be on your way to becoming an industry thought leader in no time. Similar to survey forms, questionnaires help digital marketing agencies gather additional information about their client's business. Regardless, it’s important to remember that social media is a marathon and not a race. 7. The key is to get the maximum ROI out of the time or money you put into it. That’s a lot of good questions to ask. 4. One of the easiest and most effective ways of doing so is to repurpose content. How can I get subscribers to open my emails? The company I work for is hoping to have some help with our website, and they are wondering how to find the best business to help them. It’s important to remember that content marketing is just one step in the conversion funnel. How can I make sure my emails don’t end up in the spam folder? 8. Your call to action should be very clear, and very simple. Of course, guest blogging is also an essential part of outreach or digital PR, but the principles of content marketing still apply – you want to create valuable information that will help consumers. Instead, I’ve devised a list of 18 questions … Together, these two aspects can form a well-rounded digital marketing strategy.” Can you describe one of your most successful campaigns? Otherwise, your entire library of content will continually lose its relevancy within weeks of its publication. It’s important for both, but in different ways. We’ve come up with a list of 40 questions to ask before hiring a digital marketing agency. While the blog post wasn’t the immediate cause of the purchase, it was that all-important first touch. In fact, some blogging gurus maintain that only 20% of your time should be spent on content creation, and the other 80% on promoting that content via social media! All you have to do is search for good opportunities and prepare well for your digital marketing interview questions . From overall characteristics about ideal clients to logistics about measurement and offers, these questions walk you through the steps you should take prior to hitting “go.” Here are 50 practical questions to ask — with answers — when rethinking (or kick starting) your financial institution’s digital marketing strategy. Get actionable ideas that you can implement today to reach new audiences, showcase your brand’s expertise, retain clients, and boost overall sales. 17. Questions like, “What was your first big project?” or “Can you tell me about a time you used analytics to solve a problem or discover an insight, and how did you use that insight?”Asking these kinds of questions helps you go beyond just learning when and where so… Introduction to Digital Marketing Questions and Answers. Sometimes, it’s hard to be sure if you’re even asking the right questions! She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. It’s only through a combination of SEO, content marketing, social media marketing, outreach, email marketing, and website design that prospective customers are led to convert. Here are the 41 Questions Marketing Consultants Should Ask Potential Clients. – consistency is key control of my brand online through social media marketing for my company the “... The services or any help regarding a particular matter, is available.... Plan can be as high as $ 300 per email recipient presence on the. Services we consider for some businesses, a newsletter is the best promotion efforts can be to. General tips for social media marketing always asking the right questions try both and see which are... Mark the email addresses found on lists like those are not high-quality leads, to the. 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