It is possible to differentiate the product on the basis of real or emotional features. Perceptual mapping is an effective tool for evaluation of: The first academics to outline positioning strategy were: The Submit Answers for Grading feature requires scripting to function. d. Evaluate effectiveness of the strategy implementation process. a. a set of activities that will assure a temporary advantage and average returns for the firm. a. Effective strategic development at all levels needs to be based on the setting of clear and detailed: Strategic balance considers the relation between: All objectives should be – complete these words. Practice MCQ’s. The pull refers to the method of having customers pull the product through the retailer’s doors due to high demand. 16. “Identifying and evaluating key social, political, economic, technological and competitive trends and events”. C Experimental Method. In a push marketing strategy, the goal is to use various active marketing techniques Knocking on Doors Knocking on Doors is a lead generation strategy used by banking advisors to secure prospects for business. Uploader Agreement. Privacy Policy 9. Differ greatly for different size and type of organizations, c. Do not differ greatly for profit or nonprofit organizations but differ in small and large organizations, b. A pull strategy aims to establish a brand following and gather people toward your products and services. What is a pull factor? 9. DAGMAR stands for _________ Advertising _______for __________ Advertising __________. B Skimming/Penetrating pricing. Comments. c. What resources do we have to implement our strategies? Each company must divide up the total market, choose the best segments, and design strategies for profitably serving chosen segments. Quiz 1. Huge Collection of Essays, Research Papers and Articles on Business Management shared by visitors and users like you. Which one of the following is at the core of strategic management? b. Pull strategy uses many different marketing concepts like Marketing mix, Advertising, Branding and others so that they can create a holistic value for the product to attract the customers. Strategic Management, MCQs, Multiple Choice Questions. b. Product type and consumer sophistication – a pull strategy works well for firms in • Price discrimination - occurs when firms consumer goods selling to a large market segment charge consumers in different countries different – a push strategy works well for prices for the same product industrial products 2. The pull refers to the method of having customers pull the product through the retailer’s doors due to high demand. New entrants to an industry are more likely when (i.e., entry barriers are low when…). Pull strategy is appropriate when there is high brand loyalty and high involvement in the category, when consumers are able to perceive differences between brands, and when they choose the brand before they go to the store. c. is mainly intended to emotionally inspire employees and other stakeholders. The target market for XYZ is oil and gas producers as well as producers of chemicals. Under the pull supply chain, the process of manufacturing and supplying is driven by actual customer demand. A pull promotional strategy, also called a pull marketing strategy, is the opposite of a push strategy. d. it maximizes the effects of adverse conditions and changes. Your browser either does not support scripting or you have turned scripting off. 31. B) when consumers are able to perceive differences between brands . The fundamental purpose of an organization’s mission statement is to . Which individuals are most responsible for the success and failure of an organization? Next Question » Search your questions … 85. 69.________ is not part of an external audit. Political variables have a significant effect on, a. 138 European Journal of Science and Mathematics Education Vol. Right. Plagiarism Prevention 5. KAPKAL Power’s interested to achieve a 10 percent return on equity (ROE) in their core electric utility, 14 percent ROE on water resource operations, and 15 percent ROE on support businesses. b) Generating theories through inductive research about social meanings. Which of the following is not a cultural product? 44. 74. The process of performing an external audit needs to include: a. only top level managers, as it’s a planning function. 1, No. Egan’s Marketing Communication planning models consists of the following – complete the missing elements. Detailed, realistic, manageable and measurable. A pull strategy is all about getting the customer to come to you. Exam 10 May, questions Leibniz vs Descartes Exam 18 November 2017, questions Types … University. Large-scale, future-oriented plans, for interacting with the competitive environment to achieve company objectives refers to its. c. It should be coupled with analysis in decision-making. Question 9. d. fact that as more of a product is produced the cheaper it becomes per unit. Strategic management is an important part of any business which helps for strategy formulation and business decisions. If we use such tactics, we can do greatly in such exams, even if we don’t know the answers to few such questions, we can answer them by guessing to the nearest possible answer. A) when there is low brand loyalty B) when consumers are able to perceive differences between brands C) when brand choice is made in the store D) when it is a low involvement purchase E) when the product is an impulse item. Strategy evaluation at the_____________ level involves using specific performance measures-qualitative and quantitative-for each functional area. Potential development of substitute products. Push and Pull strategies in supply chain logistics helps companies map out their supplies based on various factors based on their exact needs. A man can exert a maximum pull of 1,000 N but wishes to lift a new stone door for his cave weighing 20,000 N. If he uses a lever how much closer must the fulcrum be to the stone than to his hand? Competitive advantage can best be described as: 8. Multiple choice questions: set B Try the following questions to test your understanding of this chapter. B) Product development. It contrasts with a push strategy where the aim is to get the product into places where it will be seen by shoppers and bought as an impulse buy. 91. Being alert for opportunities to change work responsibilities, c. Adapting the organisation to a changing external environment, d. Choosing whether to make decisions autocratically or on the basis of participation. 59. a. The strategy that encourages dealers and distributors to sell a product is known as a) Push b) Pull c) Combination d) Marketing Ans: A 60. 90. b. Unlike pull strategy, is appropriate for the products with high brand loyalty, where the consumers are well known about the differences in various brands, and they opt for a particular brand before they go shopping. When a marketer plans its offering, it needs to address _____ product levels. Push vs pull marketing is an often discussed topic when considering your marketing strategy.With that, we also talk about the two types of potential customers that each strategy brings you – “push traffic” and “pull traffic” respectively.. It provides organisations with a clearer sense of direction and purpose, b. Porter’s value chain 2. "Quality is defined by the customer" is : An unrealistic definition of quality A user-based definition of quality A manufacturing-based definition of quality A product-based definition of quality 2. a. 17. a. create a good human relations … Following is the list of multiple choice questions in this brand new series: Engineering Mechanics MCQs. Because of this, it gained the name of pull marketing—also called inbound marketing—to signify that your efforts are devoted to attracting prospects to go your way when they have a need or interest. When is a pull strategy appropriate? Complete the following statement which argues the IPA’s approach to planning-. 2017/2018 The immediate external environment includes: 58. b. economies of scale in the industry are high. 23. A) when there is low brand loyalty B) when consumers are able to perceive differences between brands C) when brand choice is made in the store D) when it is a low involvement purchase E) when the product is an impulse item Answer: B Which of the following focuses on supporting the corporate and business strategies? 82. Identify four types of platforms for developing a positioning strategy. d. respond to strategic actions, but not to tactical actions. Before uploading and sharing your knowledge on this site, please read the following pages: 1. These Strategic Management Multiple Choice Questions can be used for quizzes, internal exams, entrance exams, skill tests or aptitude tests. A. 52. 54. Disclaimer 8. b. it creates a framework for internal communication among personnel. Course. b. cost of changing the firm’s strategic group. Which of the following is not a characteristic of strategic management that makes it different from other types of management? If companies add on advertising into this strategy then the cost of marketing associated with this approach can usually be quite high. Academic year. Two way for the most common best business marketing strategy to implement Pull strategies. Marketing MCQ Marketing Management Chapter 15 Using the push strategy is most appropriate when _____. c. it encourages a favorable attitude toward change. Evaluate effectiveness of strategy to achieve organisational objectives. Sandeep• 8 months ago. Which of the following might be considered as influencing strategies? 68. Strategic-management audit is known as: 76. Want a fresh copy of this assignment; contact our online chat support 100% plagiarism free. b. ADVERTISEMENTS: 2. Product differentiation refers to the: a. ability of the buyers of a product to negotiate a lower price. Strategic management process activate in the sequence of_______, a. Which of the following is an example of value-free research? d. A person who purchases the shares of a business. Which of the following is NOT a major element of the strategic management process? A pull marketing strategy, also called a pull promotional strategy, refers to a strategy in which a firm aims to increase the demand for its products Product Costs Product costs are costs that are incurred to create a product that is intended for sale to customers. Creating image of product in the minds of target group is called a) Marketing b) positioning c) Branding d) Popularizing Ans: B … c. one-time costs suppliers incur when selling to a different customer. A Pull positioning strategy targets: Name three generic marketing communications positioning strategies. b. is an internally-focused affirmation of the organization’s financial, social, and ethical goals. 99. b. as many managers and employees as possible. The fundamental purpose of an organization’s mission statement is to, a. create a good human relations climate in the organization, b. define the organization’s purpose in society, c. define the operational structure of the organization, d. generate good public relations for the organization, a. A pull strategy is appropriate when • The product demand as high. Designing and Managing Integrated Marketing Channels - MCQs with Answers- Part 2 1. Which of these basic questions should a vision statement answer? “A possible and desirable future state of an organization” is called: 73. This is a quiz to test your knowledge of push and pull factors in migration. a. a firm produces its product with less raw material waste than its competitors, b. a firm offers more reliable products than its competitors, c. a firm’s products are introduced into the market faster than its competitors’, d. a firm’s research and development department generates many ideas for new products. Management provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. The various organizational routines and processes that determine how efficiently and effectively the organization transforms its inputs into outputs are called: 10. a. ________________ is the foundation of blue ocean strategy. Learn More : Share this Share on Facebook Tweet on Twitter Plus on Google+ « Prev Question. The primary focus of strategic management is: 13. Demand-pull inflation is a tenet of Keynesian economics that describes the effects of an imbalance in aggregate supply and demand. a. expected retaliation from competitors. Pull Supply Chain. B. What type of process would a fertilizer plant be most likely to use Course. What is a Pull Marketing Strategy? A) Retrenchment B) Product development C) Backward integration D) Liquidation E) Market penetration. Content Guidelines 2. Strategic decisions ostensibly commit the firm for, 94. 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at the end. 81. 56. Strategy B. 1. It is possible to differentiate the product on the basis of real or emotional features. Using the push strategy is most appropriate when _____. Free download in PDF Marketing Management Multiple Choice Questions(MCQs) & Answers for competitive exams. 1. 37. Project c c. Job shop d. Flow shop 2. Using the push strategy is most appropriate when _____. Internal analysis enables a firm to determine what the firm, 40. b. The task of strategy choice involves: a. developing plans and activities which will improve the organisation’s performance and competitive position, b. determining how the organisation can be more market and efficiency oriented, c. monitoring whether the organisation is achieving good financial performance. Strategy-formulation concepts and tools, a. Which of the following is NOT an entry barrier to an industry? Statement 2: Media strategy is concerned with the selection of appropriate media) a) Both statements are right b) Both statements are wrong c) Only Statement 1 is correct d) Only statement 2 is correct 53. 66. Product extensions B. Typically how many strategic decision levels are in the corporate decision-making hierarchy? Pull Strategy A “pull” selling ... Push strategy is appropriate where there is low brand loyalty in a category, brand choice is made in the store, the product is an impulse item, and product benefits are well understood. An external analysis enables a firm to determine what the firm. 5. 83. Special Weapons for Operations Timeliness, b. 2 An appropriate pricing strategy for a new product to be introduced in the market will be A Average/Marginal cost-plus pricing. A man can exert a maximum pull of 1,000 N but wishes to lift a new stone door for his cave weighing 20,000 N. If he uses a lever how much closer must the fulcrum be to the stone than to his hand? 57. Project c c. Job shop d. Flow shop 2. According to the manufacturing-based definition of quality Image Guidelines 4. Strategy can be applied at which of the following levels? When an industry relies heavily on government contracts, which forecasts can be the most important part of an external audit. What is a Pull Marketing Strategy? The fundamental purpose for the existence of any organization is described by its, 2. c. procedures . It works by persuading customers to actively seek out a brand or product. a. it provides an objective view of management problems. When is a pull strategy appropriate? ANSWER: d) All of the above . Multiple Choice Questions. 29. 100. Best SOA Objective type Questions and Answers. In a turbulent and competitive free enterprise environment, a firm will succeed only if it takes a(n) _____________ stance towards change. The two types of strategies differ, in the way consumers are approached. 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